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Albert Heijn – Hoe zit dat met..

Challenge

Create awareness for food&health related topics on the Appie Today platform.

Solution

We’ve created the series ‘Hoe zit dat met…?’. Within this format our video reporter Lize Korpershoek investigates various food&health questions. The result is a series that has been received very positively by the consumers with whom a lot of interaction arose. Our aim was to create a reporting style which evokes a conversation with the viewers. By dealing with the video in this way, it became a journey with Lize.

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