Create an educational content on choosing the right mattress in anticipation of the mattress offer.
IKEA – Matrassen
We created 3 videos, al linked to each other on Youtube and the dedicated product page on IKEA.nl. One of the co-workers from the Amersfoort store participated in being our star. During the campaign the videos were used as hub content for YouTube, later on these video’s function as help content. Videos were also used in a FB canvas, giving more information on mattresses.