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IKEA – Moederdag

Challenge

Create brand love content around Mother’s Day.

Solution

Every year for Mother’s Day, the best art pieces are created. In this kids version of our ‘Aandacht Maakt Alles Mooier’ commercial (the original IKEA commercials), we follow one kid in their creation process for the ultimate Mother’s Day homemade gift. With the video, we create a twinkle in the eye contrast between the seriousness of the commercial and the adorable (casted) kid. Loveable content that fits the mothers in our target audience. So fitting, IKEA put the video on TV for the Mother’s day weekend.

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