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Weleda – The Tiny 5

Challenge

At the end of 2016 Weleda came to us with multiple questions on their digital presence. Since they had no presence, and their previous awareness was raised by AVM.

Solution

Wavemaker created a full social strategy, Facebook content with a product focus and a new look and feel, Instagram content with a 100% natural focus by making use of only garden pictures (with a hint of product here and there). In the spring Wavemaker created the video series The Tiny Five. Showing the 5 most important co-workers at the Weleda gardens.

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