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Ask the Expert: Why is partnering with other brands more important than ever?


Every month a Wavemaker expert will be answering a tough question about a hot-button marketing topic.

Brand collaborations are big news right now, with all sorts of unlikely hook-ups inspired by the pandemic. In this two-part special, Wavemaker India’s Chief Content Officer Karthik Nagarajan looks at why these partnerships are more valuable than ever, and shares practical tips on making your next collaboration a success.

Part 1

Part 2

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